The UK\u2013Florida Business Connection: Trade, Trust & Cross-Border Growth<\/title>\n<meta name=\"description\" content=\"Nextpay Global's Justine Assal MBE joins the Happy Buyer Happy Seller Podcast to discuss UK\u2013Florida trade, the BABC Central Florida, and what it really takes to build lasting international business relationships.\">\n<style>\n *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n :root {\n --navy: #002F6C;\n --gold: #c9a84c;\n --gold-light: #f7f0de;\n --text: #2c2c2c;\n --muted: #6b7280;\n --muted-light: #9ca3af;\n --border: #e5e7eb;\n --bg: #ffffff;\n --bg-alt: #f4f5f7;\n --max-w: 800px;\n --font: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, sans-serif;\n }\n\n body {\n font-family: var(--font);\n font-size: 17px;\n line-height: 1.78;\n color: var(--text);\n background: var(--bg);\n }\n\n .post-wrap {\n max-width: var(--max-w);\n margin: 0 auto;\n padding: 28px 24px 80px;\n }\n\n \/* \u2500\u2500 Video link card \u2500\u2500 *\/\n .video-card {\n display: flex;\n align-items: center;\n gap: 20px;\n background: var(--navy);\n border-radius: 10px;\n padding: 22px 26px;\n margin-bottom: 44px;\n text-decoration: none !important;\n box-shadow: 0 4px 22px rgba(0,47,108,0.18);\n transition: opacity 0.15s;\n }\n .video-card:hover { opacity: 0.88; 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}\n\n \/* \u2500\u2500 Further reading \u2014 matches screenshot \u2500\u2500 *\/\n .further-reading {\n margin-top: 48px;\n background: var(--bg-alt);\n border: 1px solid var(--border);\n border-radius: 8px;\n padding: 24px 28px;\n }\n .further-reading h4 {\n font-size: 12px;\n font-weight: 700;\n text-transform: uppercase;\n letter-spacing: 0.08em;\n color: var(--muted);\n margin-bottom: 14px;\n }\n .further-reading ul {\n list-style: disc;\n padding-left: 20px;\n margin: 0;\n }\n .further-reading li {\n margin-bottom: 8px;\n font-size: 15px;\n line-height: 1.5;\n }\n .further-reading a {\n color: var(--navy);\n text-decoration: underline;\n text-decoration-color: var(--gold);\n text-underline-offset: 3px;\n }\n .further-reading a:hover { color: var(--gold); }\n\n @media (max-width: 580px) {\n .post-wrap { padding: 32px 18px 60px; }\n .cta-box { padding: 26px 20px; }\n .resource-grid { grid-template-columns: 1fr 1fr; }\n .mou-grid { grid-template-columns: 1fr 1fr; }\n .stat-row { gap: 10px; }\n }\n<\/style>\n<\/head>\n<body>\n\n<div class=\"post-wrap\">\n\n \n <div class=\"toc\">\n <div class=\"toc-title\">In this article<\/div>\n <ol>\n <li><a href=\"#consul\">The Honorary Consul role: trade, investment, and the UK\u2013Florida MOU<\/a><\/li>\n <li><a href=\"#babc\">The BABC Central Florida: a community bridge in both directions<\/a><\/li>\n <li><a href=\"#centralflorida\">Central Florida: far beyond the theme parks<\/a><\/li>\n <li><a href=\"#resources\">UK Florida business resources for companies expanding to the US<\/a><\/li>\n <li><a href=\"#dreamflight\">DreamFlight: where community and commerce intersect<\/a><\/li>\n <li><a href=\"#howit\">How international business actually happens<\/a><\/li>\n <\/ol>\n <\/div>\n\n \n <div class=\"post-body\">\n\n <p>When most people think of Florida, they think of tourism. For the international business community, UK Florida business \u2014 and Central Florida in particular \u2014 is something else entirely: one of the most active transatlantic corridors for trade, investment, and long-term commercial relationships in the United States.<\/p>\n\n <p>In Episode 11 of the <a href=\"https:\/\/www.youtube.com\/@HappyBuyerHappySellerPodcast\" target=\"_blank\" rel=\"noopener\">Happy Buyer Happy Seller Podcast<\/a>, host Shaun Thornton sat down with Justine Assal MBE \u2014 His Majesty’s British Honorary Consul for Central Florida and co-founder of Nextpay Global \u2014 to talk about exactly that. The conversation covered how the UK\u2013Florida relationship works on the ground, what the British business community in Central Florida actually looks like, and why so much of international business success comes down to something less glamorous than strategy: showing up, consistently, over time.<\/p>\n\n \n <a class=\"video-card\" href=\"https:\/\/youtu.be\/qieSiIqzQ08\" target=\"_blank\" rel=\"noopener\">\n <div class=\"video-card-play\">\n <svg viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 5v14l11-7z\"\/><\/svg>\n <\/div>\n <div class=\"video-card-text\">\n <div class=\"video-card-label\">Watch on YouTube<\/div>\n <div class=\"video-card-title\">Episode 11: The UK\u2013Florida Business Connection<\/div>\n <div class=\"video-card-sub\">Happy Buyer Happy Seller Podcast \u00b7 Justine Assal MBE with Shaun Thornton<\/div>\n <\/div>\n <\/a>\n\n <hr class=\"divider\">\n\n <h2 id=\"consul\">1. The Honorary Consul Role: Trade, Investment, and the UK\u2013Florida MOU<\/h2>\n\n <p>One of the first things Shaun asked was what an Honorary Consul actually does \u2014 because most people assume it means a full-time diplomatic posting. It doesn’t. Honorary Consuls are locally based, voluntary appointees who work alongside the professional diplomatic service, and each appointment has a specific focus depending on where it is and what is needed.<\/p>\n\n <p>Justine’s role is centred on commercial and diplomatic engagement: supporting the Consulate General in Miami to promote bilateral trade and investment between the UK and Florida, and helping to advance the objectives of the Memorandum of Understanding signed between the United Kingdom and the State of Florida. That MOU provides a formal framework for cooperation across a range of sectors \u2014 life sciences, clean energy, financial services, technology, aerospace, and advanced manufacturing \u2014 reducing friction for companies moving in both directions and creating structured pathways for collaboration between institutions and businesses on both sides of the Atlantic.<\/p>\n\n <p>A concrete recent example: the Space Florida\u2013UK Space Agency MOU, signed in July 2026 during a Florida trade delegation, established a joint $400,000 innovation fund for collaborative projects spanning space transportation, satellite systems, in-space research, and advanced exploration technologies. Agreements like this don’t emerge from nowhere \u2014 they are built on years of relationship development and sustained institutional engagement, much of which happens through the networks described below.<\/p>\n\n <div class=\"pull-quote\">\n “Opportunities don’t just appear. They’re built through networks, credibility, and long-term thinking.”\n <\/div>\n\n <hr class=\"divider\">\n\n <h2 id=\"babc\">2. The BABC Central Florida: A Community Bridge in Both Directions<\/h2>\n\n <p>A significant part of the conversation focused on the <a href=\"https:\/\/www.babccf.com\" target=\"_blank\" rel=\"noopener\">British American Business Council of Central Florida (BABCCF)<\/a>, which Justine co-founded and where she continues to serve on the Advisory Board. The BABC is not a government body or a formal trade institution \u2014 it is a community: a membership-driven, relationship-built network that connects British and American business leaders, organisations, and institutions across the Central Florida region.<\/p>\n\n <p>That distinction matters. What makes the BABCCF effective is not bureaucracy or official status \u2014 it’s the quality of the people in it and the genuine relationships that develop within it. Its community spans the full Central Florida corridor and includes a wide range of members and partners: Orlando International Airport, Tampa International Airport, the City of Tampa, the City of Orlando, Orange County, Seminole County EDC, Team Volusia EDC, the Orlando Economic Partnership, Tampa Bay EDC, the University of South Florida, the University of East London, Greenspoon Marder, H&Co LLP, and businesses across technology, financial services, manufacturing, banking, and professional services from Tampa to the Space Coast.<\/p>\n\n <p>And like the MOU it operates alongside, the BABC works in both directions. For UK companies entering the US market, it provides immediate access to a senior, commercially active community that would otherwise take years to build from scratch. For Florida-based businesses with ambitions to expand to the UK or access European markets through the UK, it offers the same on the other side: relationships, context, and introductions that open doors.<\/p>\n\n <hr class=\"divider\">\n\n <h2 id=\"centralflorida\">3. Central Florida: Far Beyond the Theme Parks<\/h2>\n\n <p>One of the most important points in the conversation was the persistent misconception that Central Florida is primarily a leisure economy. For any business considering the region as a US entry point, understanding the real economic picture is essential \u2014 and the sectors targeted by the UK\u2013Florida MOU give a useful map of where the opportunities are.<\/p>\n\n <p>The MOU focuses bilateral cooperation on areas where Florida has genuine, world-class strength:<\/p>\n\n <div class=\"mou-grid\">\n <div class=\"mou-tag\">Life Sciences & Health<\/div>\n <div class=\"mou-tag\">Clean Energy & Sustainability<\/div>\n <div class=\"mou-tag\">Financial Services & Fintech<\/div>\n <div class=\"mou-tag\">Technology & Innovation<\/div>\n <div class=\"mou-tag\">Aerospace & Defense<\/div>\n <div class=\"mou-tag\">Advanced Manufacturing<\/div>\n <\/div>\n\n <p>These are not aspirational categories \u2014 they reflect the actual shape of Central Florida’s economy. The region is home to the world’s largest concentration of modeling, simulation, and training activity, anchored by significant US military investment in Orlando. In life sciences, <a href=\"https:\/\/www.moffitt.org\" target=\"_blank\" rel=\"noopener\">Moffitt Cancer Center<\/a> in Tampa is a National Cancer Institute-designated Comprehensive Cancer Center, and the <a href=\"https:\/\/www.usf.edu\" target=\"_blank\" rel=\"noopener\">University of South Florida<\/a> \u2014 also in Tampa \u2014 is a top-tier research institution with established international partnerships, including with UK universities. The aerospace sector extends along the Space Coast to Kennedy Space Center and Cape Canaveral, and the region has growing clusters in clean energy and advanced manufacturing across multiple counties.<\/p>\n\n <p>For UK companies, the MOU does practical work: it provides a formal basis for introductions between institutions, reduces some of the friction involved in establishing partnerships, and signals to Florida’s economic development organisations that UK businesses are a priority for engagement. Combined with Florida’s 0% state income tax, its business-friendly regulatory environment, direct transatlantic flight connections, and time zone alignment with European business hours, the barrier to market entry is lower than most UK companies assume \u2014 and significantly lower than gateway markets like New York or California.<\/p>\n\n <div class=\"stat-row\">\n <div class=\"stat-box\">\n <div class=\"stat-num\">#1<\/div>\n <div class=\"stat-label\">modeling & simulation hub globally, anchored by US military presence in Orlando<\/div>\n <\/div>\n <div class=\"stat-box\">\n <div class=\"stat-num\">Top 5<\/div>\n <div class=\"stat-label\">NCI-designated Cancer Center \u2014 Moffitt Cancer Center, Tampa Bay<\/div>\n <\/div>\n <div class=\"stat-box\">\n <div class=\"stat-num\">0%<\/div>\n <div class=\"stat-label\">state income tax and a consistently business-friendly regulatory environment<\/div>\n <\/div>\n <\/div>\n\n <hr class=\"divider\">\n\n <h2 id=\"resources\">4. UK Florida Business Resources for Companies Expanding to the US<\/h2>\n\n <p>For UK businesses at any stage of considering or executing a US expansion, the Central Florida ecosystem offers wide institutional support. The organizations below are worth engaging early \u2014 ideally before arriving in market, not after.<\/p>\n\n <div class=\"resource-grid\">\n\n <a class=\"resource-card\" href=\"https:\/\/www.babccf.com\" target=\"_blank\" rel=\"noopener\">\n <div class=\"rc-name\">BABC Central Florida<\/div>\n <div class=\"rc-desc\">The senior UK\u2013US business community network spanning Tampa to the Space Coast<\/div>\n <\/a>\n\n <a class=\"resource-card\" href=\"https:\/\/www.orlandoedc.com\" target=\"_blank\" rel=\"noopener\">\n <div class=\"rc-name\">Orlando Economic Partnership<\/div>\n <div class=\"rc-desc\">Greater Orlando’s lead economic development organization for inward investment and business growth<\/div>\n <\/a>\n\n <a class=\"resource-card\" href=\"https:\/\/www.tampabayedc.com\" target=\"_blank\" rel=\"noopener\">\n <div class=\"rc-name\">Tampa Bay EDC<\/div>\n <div class=\"rc-desc\">Tampa Bay’s economic development authority supporting location decisions and business expansion<\/div>\n <\/a>\n\n <a class=\"resource-card\" href=\"https:\/\/www.trade.gov\/us-commercial-service\" target=\"_blank\" rel=\"noopener\">\n <div class=\"rc-name\">US Commercial Service<\/div>\n <div class=\"rc-desc\">The US government’s trade promotion agency \u2014 a key first contact for UK exporters to the US market<\/div>\n <\/a>\n\n <a class=\"resource-card\" href=\"https:\/\/www.selectflorida.com\" target=\"_blank\" rel=\"noopener\">\n <div class=\"rc-name\">SelectFlorida<\/div>\n <div class=\"rc-desc\">Florida’s official inward investment program for international companies choosing Florida as their US base<\/div>\n <\/a>\n\n <a class=\"resource-card\" href=\"https:\/\/www.floridahightech.com\" target=\"_blank\" rel=\"noopener\">\n <div class=\"rc-name\">Florida High Tech Corridor<\/div>\n <div class=\"rc-desc\">A 23-county research and technology partnership connecting industry with Florida’s leading universities<\/div>\n <\/a>\n\n <a class=\"resource-card\" href=\"https:\/\/www.great.gov.uk\" target=\"_blank\" rel=\"noopener\">\n <div class=\"rc-name\">UK Dept for Business & Trade<\/div>\n <div class=\"rc-desc\">UK government trade support \u2014 including US market entry guidance and in-market British trade contacts<\/div>\n <\/a>\n\n <\/div>\n\n <p>These organizations collectively cover business development support, workforce, real estate, incentives, university partnerships, and regulatory navigation. Engaging with two or three of them before arriving in market can save months of time and significantly reduce the cost of entry.<\/p>\n\n <hr class=\"divider\">\n\n <h2 id=\"dreamflight\">5. DreamFlight: Where Community and Commerce Intersect<\/h2>\n\n <p>The conversation also touched on <a href=\"https:\/\/www.dreamflight.org\" target=\"_blank\" rel=\"noopener\">DreamFlight<\/a>, the UK children’s charity that brings seriously ill and disabled children to Orlando each year for the trip of a lifetime. DreamFlight has a long-standing connection to the British business community in Central Florida, and its work is a good illustration of something the episode returned to more than once: in international business, trust is often built outside of boardrooms.<\/p>\n\n <p>The relationships that support real commercial activity \u2014 referrals, introductions, long-term partnerships \u2014 tend to develop through community involvement, shared causes, and consistent presence over time. Causes like DreamFlight are part of what binds the British business community in Florida together, and the goodwill they generate is genuine and durable.<\/p>\n\n <hr class=\"divider\">\n\n <h2 id=\"howit\">6. How International Business Actually Happens<\/h2>\n\n <p>Perhaps the most honest part of the episode was the discussion of how cross-border business relationships really develop. There is no shortcut. UK companies that arrive in Florida expecting to close deals at their first networking event almost always leave disappointed.<\/p>\n\n <p>What works is a longer view: engaging with organisations like the BABC before arriving, attending trade missions, building genuine relationships with local partners and advisors, and understanding that trust in international business is earned through consistency and follow-through \u2014 not pitch decks or LinkedIn connections.<\/p>\n\n <p>The UK Florida business community rewards patience and presence. The businesses that embed themselves in it \u2014 that show up to events, support local causes, and invest in relationships \u2014 are the ones that ultimately get the referrals, the introductions, and the deals.<\/p>\n\n <\/div>\n\n \n <div class=\"cta-box\">\n <h3>Operating across the UK\u2013Florida corridor?<\/h3>\n <p>Nextpay Global helps UK and international businesses manage US payments, multi-currency accounts, and FX as they enter and grow in the American market. Talk to the team about your cross-border requirements.<\/p>\n <a class=\"cta-btn\" href=\"https:\/\/nextpayglobal.com\" target=\"_blank\" rel=\"noopener\">Book a Free FX Review \u2192<\/a>\n <\/div>\n\n \n <div class=\"further-reading\">\n <h4>Further Reading<\/h4>\n <ul>\n <li><a href=\"https:\/\/www.nextpayglobal.com\/blog\/florida-foreign-investment-guide\/\">Florida Foreign Investment Guide: What You Need to Know<\/a><\/li>\n <li><a href=\"https:\/\/www.nextpayglobal.com\/blog\/cross-border-payments-us-market-entry\/\">Cross-Border Payments: 5 Essential Steps for Smarter US Market Entry<\/a><\/li>\n <li><a href=\"https:\/\/www.nextpayglobal.com\/blog\/fx-strategy-international-business\/\">FX Strategy: 5 Hidden Costs Every Global Business Faces<\/a><\/li>\n <li><a href=\"https:\/\/www.nextpayglobal.com\/blog\/uk-european-companies-florida-fx-checklist\/\">UK & European Companies in Florida: Your FX Checklist<\/a><\/li>\n <\/ul>\n 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{"id":243,"date":"2026-08-31T18:46:46","date_gmt":"2026-08-31T18:46:46","guid":{"rendered":"https:\/\/www.nextpayglobal.com\/blog\/?p=243"},"modified":"2026-08-31T18:56:41","modified_gmt":"2026-08-31T18:56:41","slug":"uk-florida-business-connection","status":"publish","type":"post","link":"https:\/\/www.nextpayglobal.com\/blog\/uk-florida-business-connection\/","title":{"rendered":"The UK\u2013Florida Business Connection: Trade, Trust & Cross-Border Growth"},"content":{"rendered":"\n